‘It was supposed to help build her profile’: Victoria Beckham ‘feels guilty and frustrated that her son Brooklyn was abruptly kicked out of Superdry’
- The fashion designer, 48, is said to be upset by the news after it was claimed she helped her eldest son close the deal with the brand to boost his profile.
- Sources claim Brooklyn, 23, ‘said no to a number of shoots and campaigns’ that Superdry had asked for, because ‘it didn’t fit his schedule’
- It is also stated that Brooklyn did not want the Superdry deal and instead wanted to work with Gucci.
Victoria Beckham is reportedly feeling ‘guilty’ and ‘frustrated’ that her son Brooklyn Beckham was abruptly sacked from his role as Superdry ambassador.
The fashion designer, 48, is said to be upset by the news after it was claimed she helped her eldest son, 23, close the deal with the brand to boost his profile.
said a source Heat magazine: ‘She pulled a lot of strings to get him his job at Superdry. She was supposed to help build her profile. […] so he could start building a future for himself.’
‘Frustrated’: Victoria Beckham reportedly feels ‘guilty’ and ‘frustrated’ that her son Brooklyn Beckham was abruptly sacked from his role as Superdry ambassador
They said Brooklyn “allegedly said no to various shoots and campaigns” that Superdry had asked for, because “it didn’t fit their schedule”.
The source continued, “Victoria and David worked so hard to get to where they are and it’s a huge disappointment to see Brooklyn squander these opportunities.”
They further alleged that Brooklyn did not want the Superdry deal and instead wanted to work with Gucci, “accusing her of pressuring him”.
They concluded: ‘Of course, Victoria now feels guilty for trying to help in the first place and is trying to step back. But it is very difficult for her and for David to see it.
However, a source close to Victoria told MailOnline: “Victoria was not involved in getting the deal done for Brooklyn, so there is no truth to this story.”
Abrupt end: The Mail on Sunday revealed that Superdry had ended his £1m contract with Brooklyn earlier this month.
MailOnline has contacted representatives for the Beckhams for comment.
The Mail on Sunday revealed that Superdry had finalized his £1m deal with Brooklyn earlier this month.
The company announced in November that he was its new brand ambassador, celebrating with a party at its flagship store on London’s Oxford Street, where guests included Liam Gallagher’s sons Gene and Lennon, the Marchioness of Bath and Lady Kitty Spencer.
In her role, Brooklyn posed in Superdry clothing and uploaded promotional posts to her 14 million Instagram followers.
However, he received criticism for an apparent conflict with some of his other business ventures.
Social media users pointed out that he was promoting Superdry vegan sneakers despite being a carnivorous chef who has been filmed cooking steak.
Introducing Beckham as a brand ambassador last year, Superdry boss Julian Dunkerton said: “Having Brooklyn’s endorsement is a testament to what we’re doing as a brand.”
“As a company, we want to bring about positive change for present and future generations, a generation that Brooklyn is speaking to.”
Brooklyn said of a Superdry top at the time: “It’s so comfortable – my fiancee steals my Superdry t-shirts because they’re so soft.” She likes to sleep in them.
“There’s also a jacket that I really connected with: it’s orange and cropped so it sits right on top of my butt, which I like on my t-shirts and jackets. And the shoes are vegan, how is that possible?
Ambassador: In his role, Brooklyn, 23, posed in Superdry clothing and uploaded promotional posts to his 14 million Instagram followers.
Confirming the end of the deal, a Superdry spokesman said last night: “We always review the ambassadors who appear in our campaigns and decide to work with a different range of talent.”
After initially trying to emulate his father as a professional soccer player, Brooklyn, who married American actress Nicola Peltz in April, studied photography at New York’s Parsons School of Design but left after a year.
He then launched a career as a chef with his Cookin’ With Brooklyn online videos, but critics rounded him up when he demonstrated how to make a bacon, sausage and egg sandwich on the US show Today.
He reportedly sought professional advice from his father-in-law, billionaire investment tycoon Nelson Peltz.
Nicola recently told Tatler magazine: ‘Brooklyn is getting into some really exciting stuff with her shows and also business stuff and it’s really sweet. I see him call my dad and say, “What do you think of this?” I love seeing him learn from my father.’
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