Microsoft launches HoloLens 2 in the United Arab Emirates, empowering organizations with mixed reality innovation

The untethered, ergonomic, self-contained holographic mixed reality headset provides out-of-the-box value with enterprise-ready applications and is backed by the reliability, security, and scalability of Microsoft cloud and AI services.

Microsoft has announced the availability of its industry-leading HoloLens 2 mixed reality headset in the United Arab Emirates.

HoloLens 2 provides the most comfortable, intuitive and immersive mixed reality experience available, delivering business value in key industries with Dynamics 365 business applications and industry ISV solutions, backed by the reliability, security and scalability of Microsoft Azure.

Microsoft’s comprehensive mixed reality platform blends the physical and digital worlds, across the spectrum from augmented reality to virtual reality, extending computing beyond two-dimensional screens to fundamentally transform productivity and streamline operations.

Thousands of leading organizations around the world in industries such as manufacturing, construction, healthcare, retail, and education use HoloLens 2 and Azure Mixed Reality services to save significant costs, reduce energy consumption, and lower costs. operational emissions, improve learning and retention, improve delivery of patient care, and increase employee and customer satisfaction.

β€œOnce again, Microsoft demonstrates its commitment to the United Arab Emirates as we continue to invest and bring innovative solutions to market,” said Ihsan Anabtawi, COO and CMO, Microsoft UAE.

β€œHoloLens 2 is a state-of-the-art device ahead of its time, with AI-powered holograms that respond to commands and interact with real-world surfaces in real time. We are confident that businesses in the UAE and beyond will take advantage of it to accelerate their Digital Transformation journeys and contribute to sustainable economic growth by innovating with confidence and collaborating without limits.”

A Forrester Total Economic Impact A study commissioned by Microsoft showed that HoloLens 2 delivers a 177 percent return on investment (ROI) over three years, as well as improvements in employee health and safety, business continuity, customer experience and bottom line. the client’s.

“As we shift to the next computing paradigm, Microsoft is excited to enhance the skills of every company and every developer to create secure, collaborative metaverse experiences using best-in-class hardware, intelligent cloud services, and cross-platform tools,” he said. Ksenia Ternavskykh, Mixed Reality Product Marketing Manager, Microsoft Middle East and Africa.

β€œBy starting with mixed reality, organizations can make a significant and measurable impact and build the capabilities needed to be future-ready.”

HoloLens 2 enables organizations to empower their workforce from day one with Microsoft Dynamics 365 mixed reality applications and offers more than 200 applications from its rich ecosystem of partners, through independent software vendors, system integrators and agencies. digital, to address industry-specific use cases. . HoloLens 2 will act as a business catalyst and empower partners to create new value, increase revenue and improve customer relationships by offering mixed reality capabilities.

Redington has been appointed as the sole distributor of HoloLens 2 in the United Arab Emirates and has been fully incorporated along with several partners.

β€œAs a market leader in value-added, broad distribution, with a broad portfolio of world-class brands, Redington Gulf is uniquely positioned to offer comprehensive solutions with Microsoft HoloLens 2. With the combined strengths of our two business divisions – Volume and value, our extensive partner network can create creative, custom solutions with Microsoft HoloLens 2 to add unparalleled value to your customers’ operations.

β€œWe have seen strong demand for mixed reality across a variety of industries and, together with our strong ecosystem of partners, we are poised to help customers take advantage of mixed reality solutions and become more innovative than they ever thought possible.” said Viswanath Pallasena, CEO, Gulf of Redington.

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