Intelligent digitization transformation is key to improving revenue, efficiency and user experience

“In 10 years, we are able to transfer from ‘digitalization’ to ‘clever digitalization’ based mostly on applied sciences reminiscent of 5.5G, 10GE house broadband, AI, cloud computing, huge knowledge, digital twin, and tremendous automation,” says Peng Track , President, Provider BG Advertising and marketing and Resolution Gross sales, Huawei, throughout his speech on the Win-Win Convention. A number of international locations are already recognizing the significance of digitization and intelligence. For instance, China listed business intelligence as an vital growth course in its 14th five-year plan and imaginative and prescient for 2035. As well as, the European Union has additionally forecast that 75% of corporations will undertake cloud computing, huge knowledge and AI providers by 2030. Three-layer clever digitalization transformation Peng Track defined how operators can speed up the three-layer clever digitalization transformation…

“In 10 years, we are able to transfer from ‘digitalization’ to ‘clever digitalization’ based mostly on applied sciences reminiscent of 5.5G, 10GE house broadband, AI, cloud computing, huge knowledge, digital twin, and tremendous automation,” says Peng Track , President, Provider BG Advertising and marketing and Resolution Gross sales, Huawei, throughout his speech on the Win-Win Convention.

A number of international locations are already recognizing the significance of digitization and intelligence. For instance, China listed business intelligence as an vital growth course in its 14th five-year plan and imaginative and prescient for 2035. As well as, the European Union has additionally forecast that 75% of corporations will undertake cloud computing, huge knowledge and synthetic intelligence providers by 2030.

Transformation for clever digitization in three layers

Peng Track defined how operators can speed up the transformation of clever digitization in three layers. It will assist them create three key values ​​of elevated income, improved expertise, and improved high quality and effectivity.

“The primary layer is the clever digitization of providers. Clever digitization will profoundly change the worth creation course of. Sooner or later, operators will cease providing connectivity providers to supply differentiated providers based mostly on expertise, knowledge providers and business digitization providers. A detailed enterprise will type a loop between the ecosystem, the platform and the community, which can speed up the expansion of the second curve,” says Peng Track.

The second layer is that of the clever digitization of Operations and Upkeep (O&M). Carriers might want to rework the operation and upkeep system in accordance with new industries to increase, strengthen and multiply the worth of human sources and property, resulting in increased productiveness. In easy phrases, clever digital transformation of O&M techniques refers back to the transition of O&M techniques from being network-centric to user-journey-centric. This enables operators to attach merchandise, providers, platforms and networks to maximise the worth of knowledge. That is essential and can assist carriers make higher knowledgeable selections based mostly on knowledge.

“The third layer is that of clever digitization of infrastructure. Operators’ networks will likely be remodeled from conventional networks to extremely safe, inexperienced, clever and ubiquitous networks. By integrating a number of sorts of sources, reminiscent of computing and connectivity sources, networks are smarter, clouds are extra diversified, knowledge circulate is extra environment friendly, and good purposes are extra intensive,” Peng Track explains.

Peng Track, President, Provider BG Advertising and marketing and Resolution Gross sales, Huawei

How do we supply out the clever three-layer digital transformation?

Huawei proposed an clever digital transformation technique in 2016 to assist operators digitally rework by breaking down IT knowledge silos. It was designed to assist operators set up transformation initiatives on the company degree to strengthen the clever course of of selling, gross sales and supply via digitization to achieve aggressive benefit.

“In response to Huawei’s transformation practices, clever digital transformation can’t be achieved in a single day. As an alternative, we should always choose key eventualities based mostly on ache factors, create worth at one level, and step by step lengthen it to extra superior areas.” This requires a scientific transformation pushed by the administration workforce,” says Peng Track.

Peng Track shared the instance of good digital advertising and marketing. “We began with answer design to enhance effectivity as tens of hundreds of gross sales workers all over the world relied on guide operations. By product digitization and capability atomization, design capabilities of the answer have been later supported by the Three Cloud platform to facilitate modular answer design,” says Track Peng.

The undertaking enabled good digital capabilities of your complete advertising and marketing course of, permitting them to ship a digitized person expertise to prospects. “Through the pandemic, greater than 90 cloud-based showrooms have been shortly launched on Three Cloud. By 2021, 50,000 buying and selling classes with key purchasers have been supported. Every month, 33,000 folks performed each day trades on Three Cloud,” Track defined.

The transformation of selling registered three key levels. The primary stage was to “change the best way of working” to enhance operational effectivity and person expertise. The second stage was “change the decision-making mannequin”, the place the interpretation of product worth to buyer enterprise worth was maximized via converged data-driven cross-departmental decision-making to cowl three key eventualities: huge image, profitability and future. -market.

The third and last stage was “Allow Companion Functionality Enhancement”, the place inside capabilities have been used to allow the business. Three Cloud Channel Companion Retailer helped operators digitize advertising and marketing throughout eight B2B market industries, bettering buyer answer design effectivity by 15%.

Huawei’s five-dimensional, five-level analysis mannequin

Huawei leveraged its expertise of enabling the transformation of greater than 100 operators to create the 5 Dimensions and 5 Ranges evaluation mannequin for O&M clever digital transformation maturity. The mannequin evaluates clever digital transformation in 5 dimensions: transformation technique, worth measurement, course of optimization, knowledge/platform/community, and group and expertise, at 5 maturity ranges from L1 to L5.

“Utilizing the closed-loop iterative evolution methodology of state of affairs choice, functionality analysis, functionality constructing, functionality verification, and functionality re-evaluation, it helps operators clearly perceive their present state within the transformation journey, choose the trail of transformation and repeatedly information the transformation course of,” defined Peng Track.

Huawei continues to cooperate with the TM Discussion board, GSMA, ETSI, 3GPP, and different business and requirements organizations on clever digital transformation, leading to white papers and a number of business awards with provider companions.

On the identical time, Huawei has created a world “Clever Digital Transformation DigiVerse Middle” that summarizes high-value eventualities within the precise transformation course of and permits prospects to hook up with greater than a dozen cloud pattern websites for immersive dialogues. with over 300 consultants and scenario-based experiences.

Good digital transformation is a structural and systematic transition that’s aimed toward enterprise worth. It’s a journey and never a vacation spot that requires steady effort to allow operators to create new enterprise worth alongside totally different paths: be it bettering high quality and effectivity via automation and intelligence, maximizing the worth of built-in knowledge for organizations, bettering buyer satisfaction via precision advertising and marketing. and lean operations, or by offering extra complete private and enterprise providers.

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