- Erin Confortini opened a TikTok personal finance account, @moneytomiles, in January 2022.
- Since then, he has accumulated almost 180,000 followers and has developed three sources of income.
- This is what you earned and spent in the month of June.
Erin Confortini’s goal was never to become a TikToker.
First, he considered starting a blog to share his experience with personal finance as a member of Generation Z.
“I bought the ‘Money to Miles’ domain name,” Confortini told Insider. “But then I realized that it’s really hard to scale a blog these days. No one really reads them unless the audience is funneled through social media.”
In January 2022, he decided that TikTok would be an easier way to create content and opened his account, @moneytomiles, which offers tips and advice on personal finance for Generation Z.
Within two months, he was earning four figures from brand associations.
For now, she has no intention of quitting her 9-to-5 job as an internal auditor, saying her income streams as a creator aren’t reliable enough to justify leaving the security of a biweekly paycheck, and there is no guarantee that they will not dry out completely.
“I don’t think I’m close to being able to quit my job,” he said. “Although in the last two months I did more [from content creation] than my job, which is crazy”.
But eventually he would like to quit working in corporate America, he said, and has been building his business, even launching his original blog, to make content creation a viable career option.
Here is a breakdown of your exact income and expenses for the month of June. Insider verified his earnings and expenses with documentation.
Income: $7,787
Confortini tries to only create sponsored content for brands that fit their niche, such as banking and investment apps or services. For example, it recently partnered with Viably, a financial management service for small businesses.
Like many other creators., also make money from UGC, or user-generated content. Users create this type of content for brands and then post it to the brand’s social media accounts or as paid ads.
UGC has recently experienced a new boom, powered by TikTokand creators like Confortini turn to it as a way to supplement their income without alienating their audience with too many sponsored posts.
UGC typically pays less than branded offerings (an average of $300 versus $1,500 per post, respectively, for Confortini), but believes it’s worth maintaining the trust of its audience.
She also earns affiliate marketing commissions every time a user purchases a product or service she recommends through a personalized link.
Confortini created this UGC video for financial management app Viably, which the company reused as a reel on its Instagram page.
Expenses: $453.36
The month of June was more expensive than most due to costs related to creating a website.
Confortini said he spends an average of $400 each month, with expenses depending on the different needs that arise from his content creation business.
In June, he paid someone to design his website and purchased two different website templates, one from Avada and one from Elementor Pro.
He also purchased an ebook template that can be edited on the graphic design platform Canva, which he plans to use to complement his existing free ebook.
His remaining expenses were for wifi, link in bio, and Stan.store and Canva storefront tool. These are recurring monthly expenses.
The investment in a website was an important step for Confortini’s business. It will be a blog and an e-commerce store, where you will sell products such as your e-book, individual financial advice, and eventually a course.
“I’m thinking long term,” he said. “I don’t want my audience to be focused on my TikTok account, because I don’t know about the longevity of social media accounts, you know what I mean?”