I’ve labored my complete profession as an engineer and have seen many inventions at Samsung which have pushed the boundaries of what’s potential with smartphones. Our mission is, and has all the time been, to create know-how that improves folks’s lives. Ten years in the past, we got down to create transformative know-how by wanting on the one factor all smartphones had been synonymous with: a flat rectangular display screen. We requested ourselves a easy query: How can we have now all of it: an even bigger display screen and higher portability?
We noticed a chance not solely to design a brand new method, but in addition to create new experiences which have by no means been potential earlier than with a smartphone. Overcoming many technological hurdles, we efficiently launched the primary foldable smartphone in 2019 and have modified the way forward for our business ever since.
Final yr, we noticed practically 10 million foldable smartphones shipped all over the world. That is an business improve of over 300% since 2020, and I predict this accelerated progress will proceed. We’re attending to the purpose the place these foldable gadgets are going mainstream and making an even bigger declare within the general smartphone market.
Extra importantly, Samsung Galaxy foldable gadgets have modified the way in which we use cell gadgets and helped allow higher existence for customers all over the world.
As existence evolve, a brand new legacy develops
The world is extra linked than ever and shifting at a a lot quicker tempo. Work and play intermingle, and the traces between the bodily and digital worlds have blurred. The place we search for work, leisure, wellness and extra has turn out to be one place: our telephone. As such, our customers want a versatile machine to maintain up with their every day calls for.
Galaxy Fold and Galaxy Flip ship on that mandate. Final yr, 70% of foldable Galaxy customers turned to the Flip to assist them see the world from a special perspective. Flip customers love having a tool constructed for self-expression, whether or not it is selecting daring colour choices for his or her machine or taking pictures in a brand new method with Flex mode.
It is a completely different expertise with the Fold. Almost one in three foldable Galaxy customers final yr opted for this final productiveness machine, which has enabled them to do extra by particular person hyperconnected computing. Fold customers love the multitasking capabilities of a display screen that doubles in dimension, to allow them to be extra environment friendly and get issues performed quicker.
Each folding customers have enthusiastically embraced what we have now created. Your suggestions is our greatest motivation to maneuver ahead, and that’s the reason we’re dedicated to this journey of discovering new prospects for cell innovation.
This yr, we made breakthroughs in each element and opened up the brand new experiences enabled by these conduct change gadgets. I am excited to see folks uncover new methods to do extra of the issues they love with the brand new foldable.
After all, this is able to not have been potential with out the open collaboration and shared want with our companions to repeatedly carry new improvements to the cell class. We’re working with business leaders, together with Google, Microsoft, and different provider companions, to broaden the experiences which can be potential throughout the foldable ecosystem.
Redefining what’s potential for folks all over the place
Three years in the past, the folding Samsung Galaxy might be summed up in a single phrase: radical. Nonetheless, it rapidly turned clear that this progressive and versatile design was completely suited to fashionable existence. Because of this, what was as soon as a novelty three years in the past is now the popular selection of tens of millions.
In our subsequent Unpacked on August 10, you may see that the impression of our innovation is not nearly what the know-how can do. It is about what you are able to do. As soon as once more, we have drawn inspiration from a very powerful supply, Galaxy customers, to push the boundaries of what is potential.
I can not wait to indicate you the potential of our new foldable Samsung Galaxy as the final word software for each productiveness and self-expression. Now you are able to do greater than you thought potential, all of sudden, in a single machine.
Get able to unfold your world.