Paramount, Didja, Firstlight Media, Endeavor Streaming and extra handle the position of personalization and discovery in driving better viewer engagement.
DALLAS, July 19, 2022 /PRNewswire/ — Parks Associates will current “Personalization and the brand new video viewer“virtually in Thursday, July 21, 11:00 a.m. Central Time USA, as a part of the fifth version Way forward for video: OTT, pay TV and digital media. The agency’s analysis reveals that streaming opens the door to extra immersive and fascinating experiences for customers, equivalent to co-viewing providers to share with different viewers.
Parks Associates: Probability of utilizing your favourite video service’s co-viewing function
way forward for video
Way forward for Video, sponsored by Adeia, FPT Software program, Symphony MediaAI, Comcast Expertise Options, and Metrological carry collectively trade leaders for visionary shows, interactive panel discussions, and analyst views.
“Extra customers watch streaming content material at dwelling and watch it with others extra usually. Co-viewing is extra widespread in households with kids, in accordance with our most up-to-date knowledge,” he stated. Eric Sorensen, Principal Contributing Analyst, Parks Associates. “Interactive components, like viewing stats or fantasy video games on one other machine, are typical amongst sports activities lovers.”
At Way forward for Video, the Parks Associates analyst workforce will current new client developments in video viewing adopted by a fireplace chat with Robert Gelick, Product Supervisor, Paramount. Two interactive panel discussions, “New Video Experiences: Stay, Social, Interactive” and “Constructing Loyalty By Content material,” will carry collectively trade executives to debate new alternatives to seize and retain client consideration. Panelists:
- jon cohenSenior Vice President, Enterprise Improvement and Distribution, Frequency
- Rob Dillonboss, digital product, straight arrow information
- Alexander KannGovernment Director, collectively tv
- Ed LaczynskiFounder and CEO, Zip
- jim lengthyCEO, didja, inc.
- deshuna spencerFounder and CEO, kweli television, inc.
- paul shepherdindustrial director and co-founder, early media
- mark starkerSVP, Head of Direct-to-Shopper Providers Enterprise & Company Technique, Transmission of effort
“The best way customers work together with content material is altering quickly,” he stated. jon cohen, SVP, Enterprise Improvement and Distribution, Frequency. “SVOD, AVOD and FAST platforms give customers extra selection than ever, which suggests content material suppliers have the chance to accumulate and have interaction with viewers throughout a number of platforms and with distinctive content material experiences. The explosion in progress from FAST is only one instance of this.”
“Engagement and impression are on the coronary heart of every part we do at Collectively TV,” he stated. Alexander Kann, Government Director, Collectively TV. “Along with our thousands and thousands of viewers, we interact our viewers in three-month challenges and throughout our broadcast, digital and social channels. I am thrilled to hitch this panel and share our insights on our conduct change and impression journeys with our viewers.”
“Stream personalization is an ever-expanding performance that has enabled manufacturers to succeed in audiences at scale via video,” he stated. Ed Laczynski, CEO, Zype. “Whether or not it is for main manufacturers just like the NFL, who’re shifting to streaming platforms, or conventional streaming associates seeking to construct out their OTT choices, the personalization of content material and expertise, together with the info that drives it, is a driving drive. rising inside our trade.”
“It is at all times a pleasure to be at a Parks Associates occasion,” stated jim lengthy, CEO, Didja. “They’re my go-to firm for client media and knowledge and concepts for the house.”
registration is open. means are invited to attend. For data, contact rosey sera972.996.0233.
About the way forward for video
way forward for video brings collectively senior leaders to share insights on new developments within the video and linked leisure industries, together with insights into client adoption, churn and spending. www.futureofvideo.us
Contact:
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park associates
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SOURCE Parks Associates
